Who doesn't remember the surreal conversation between cab driver Alberto Sordi (ZARA 87) and the American Dallas star or Antoine's war horse, who found and lost love in the course of a ride? The world of show business is full of gags on the taxi world. But while Alberto Sordi is, in popular imagination, the symbol of Roman cab drivers, Cooperativa Radiotaxi 3570 is, in reality, the symbol of how a cooperative is and should be in Italy and in the world. Founded in a distant and sunny Sunday of November in 1968 by little more than 100 associates and founders and with a slogan that said "Roman colleagues! The Roman radio cab cooperative belongs to Roman taxi drivers who want to be part of it. The cost of the service is the lowest in all of Europe.", today Cooperativa Radiotaxi 3570 boasts 3,700 cars in the capital alone and it is the largest Italian organization in the sector and the largest radio cab cooperative in Europe.

It was in 1903 when the Mercedes simplex peeked out in front of the theaters of the French belle époque, the first prototype of a 'modern' taxi that alternates with cars for hire pulled by horses. Since then the changes have been numerous and today, driven by the technological progress of Cooperativa Radiotaxi, we don't just have a car for the present but a 'Taxi from the future', supported by incredible numbers: more than 10,000,000 taxi services provided in a year, 1,300 agreements with professionals, small and large enterprises, all of this thanks to a punctual and winning service. The latter, guaranteed by 700 modems for calls and 150 receiving phone lines in the operations center. During the long journey that we travelled to arrive to today's goal, the focus of the cooperative's attention has been, in addition to the operation of the service, always and only the clients.. Because, as Carlo Gatti (aka 'Como 3', one of the founding associates) said, "Who travels with us must feel as in the company of a friend". Today, almost 50 years from its birth, it is possible to say that Cooperativa Radiotaxi 3570 has always been in constant growth and evolution, this thanks to all the components that have been part of it.

During the last 18 years, the leader of this great family has been president Loreno Bittarelli, the supporter of that determining technological turn that allowed Cooperativa Radiotaxi 3570 to today be at the forefront not just in Italy, but even in the whole world, for a series of advanced services designed to suit the client's needs. "We are proud to be able to say that with IT Taxi, the pinnacle of a series of innovative solutions designed for the clients of our service, we have been the first to launch such a sophisticate and technological service in Italy. This has taken place thanks to Uri (Italian Union of Radio Cabs), of which I am the founder and president and which I decided to get involved in this project, that has now been extended to over 50 cities across the nation. To reach these results my goal for 18 years has always been that of focussing the attention on the role of cab drivers who definitely represent the pivot of urban mobility, especially in a city such as Rome, where every day more than 7,800 cab cars are driven. We are indeed convinced that connecting the figure of the taxi driver and that of the client directly is the key to the success of any new project that aims at an improved quality of life in the nearest future".

The numbers of Cooperativa Radiotaxi 3570

  • Radiotaxi 3570 Foundation year: 1968
  • Cars in 2016: 3,700
  • It is the largest organization in Italy in the sector and the largest radio cab cooperative in Europe
  • Age of the youngest driver: 22 years
  • Female drivers of 3570: 180
  • Roman drivers: around 40%
  • Morning shift drivers: 1,600
  • Afternoon shift drivers: 1,600
  • Night shift drivers (from 10pm to 6am): 500
  • Yearly taxi services: 10,000,000
  • Calls received by the switchboard over the course of 24 hours: 30,000
  • Calls received by the switchboard from foreign tourists over the course of 24 hours: 7,000
  • Modems used: 700
  • Phone lines of the operations center: 150
  • Companies with agreements with Radiotaxi 3570: 1,300
  • Foreign languages spoken by the drivers: English, French, German, Spanish
  • Drivers that accept payment with credit or debit cards: all
  • Drivers in Italy: 45,000
  • Radio cab drivers that belong to URI: 12,000, 3,700 of which are 3570 drivers
  • URI involves 50 cities in the whole of Italy

Almost 50 years from its foundation, Cooperativa Radiotaxi 3570 has always distinguished itself for its constant growth and evolution.

Over the past 18 years, the person to hold the reins of this large family has been president Loreno Bittarelli, the supporter of that determining technological turn that allowed Cooperativa Radiotaxi 3570 to today be not competitive not just in Italy but even in the whole world.

We are proud to be able to say that Radiotaxi 3570 is at the forefront when it comes to the services offered to its clients. To reach these results my goal for 18 years has always been that of focussing the attention on the role of cab drivers who definitely represent the pivot of urban mobility, especially in a city such as Rome, where every day more than 7,800 cab cars are driven. We are indeed convinced that connecting the figure of the taxi driver and that of the client directly is the key to the success of any new project that aims at an improved quality of life in the nearest future

Cooperative Radiotaxi 3570's Program/Project Management Office:PMO office takes care of the centralized coordination of (individual and connected) projects in order to ensure the realization of quality products and services. It focusses its attention on clients and has as main goal that of producing services that satisfy its needs, always experimenting with new opportunities and converging ease of use and transparency.
The quality that is reached by 3570's services has already obtained various acknowledgements, amongst which ISO 9001 certification, ICT Innovation Prize 2010 and ICT Innovation Prize 2012, promoted by SMAU Business Roma.

Cooperativa Radiotaxi 3570 has been the first organization in the sector in Italy to obtain quality certification and is to this day certified according to the international norm ISO 9001:2008. With 3,700 associates it is the largest in Italy and among the largest in Europe, providing more than 10,000,000 taxi services per year and with a high quality level backed by a percentage of complaints received under 0.6 per thousand (2,280 complaints in 2008 out of 10,000,000 provided services). The effort required to maintaining such result over time has as its goal to ensure a transparent and effective service to the client, guaranteed by our constant commitment to constantly improve it.

The commitments that Cooperativa RadioTaxi 3570 takes towards its clients are:

Courtesy: greeting the client declaring the identification of the Cooperative (the automated system communicates to the client the identification code of the operator and then the assignment and time of arrival of the cab or the temporary lack of availability).

Accuracy: takes care of the requests of the client. Communicates the longest waiting time (even in relation with events such as: demonstrations, fairs, congresses, conventions or accidents such as traffic closures due to force majeure).

Speed: supplying the client with the identification of the taxi and the expected time of arrival within 90 seconds from the call (in 90% of cases and except for special or force majeure circumstances).

Customer service: booking both via 3570 switchboard and Internet, SMS and app, with advance notice, lost property, disruptions and complaints.

Payment methods: credit card, Bancomat, PayPal, Bitcoin or company subscription with real time report of the journeys via web and end-of-the-month payment.

Radiotaxi 3570 Soc. Coop. - Via del Casale Lumbroso 167, 00166 Roma - P.I. e C. F. 01039321003 - Cookie notice - Privacy notice